Abstract
This article defines the term valorization of biodiversity and ecosystem services (BES) measures, as distinguished from their valuation, and underpins it with an assessment of private valorization examples along the agri-food value chain. Valorization incentivizes measures for promoting BES, while valuation refers to its quantification. Valuation can be a step of valorization but is not indispensable. In scientific literature, the terms valorization and valuation are often used interchangeably. In addition, there is a lack of research on private options versus conventional, public policy options. Therefore, we searched for private valorization options primarily in public sources (gray literature and websites). This led to the identification of four clusters (markets for voluntary services, labeling, and certification, environmental management/CSR, and tradable permits and quotas). Based on these clusters the options were assessed from a legal and systems dynamics perspective. In addition, the viability of selected valorization options in different future scenarios was examined. The analysis revealed a wide range of private valorization options, which in contrast to public policy options that focus almost entirely on the production stage, are spread across the agri-food value chain. Their suitability differs under different future scenarios, legal and systems conditions.