Abstract
BACKGROUND/OBJECTIVES: Emerging adults live in a time of rapid technological change, with social media playing a central role in their daily lives. While frequent use of social media is linked to reduced well-being, it also supports personal growth and the pursuit of individual goals. This study aims to identify the relationships between attitudes toward social media and psychological well-being in the context of the mediating roles of Facebook addiction and perceived stress in emerging adulthood. METHODS: The study included 294 participants, with a mean age of 23.76 years (SD = 3.23). The following tools were used to measure the variables: the Social Media Mindsets Scale (translated by the authors), the Bergen Facebook Addiction Scale, the Perceived Stress Scale, the Psychological Well-Being Scale, and the Satisfaction with Life Scale. Correlation and mediation analyses were conducted. RESULTS: The findings confirmed most of the assumptions. Attitudes toward social media were positively correlated with psychological well-being. Furthermore, Facebook addiction and perceived stress serve as serial mediators between attitudes toward social media and well-being. CONCLUSIONS: Based on the results, practical interventions can be developed to prevent addictions and reinforce stress management, which will help young people maintain their well-being and mental health.