Abstract
The aim of this research is to review and analyze the landscape of adopting and using Web 2.0 in election campaigns by focusing on scholarly publications and production. Bibliometric methods thoroughly reviewed trends, citations, and thematic analysis, as well as the contributions of key players, such as sources, authors, countries, and institutions to the context of Web 2.0 in election campaigns. A total of 1117 peer-reviewed publications were obtained from the Scopus database. The result showed that substantial advancements in this field commenced in 2005 and have since experienced exponential growth, reaching a peak in 2022 with the most published works. The most pertinent journals for adopting and using Web 2.0 in election campaigns are the Journal of Information Technology and Politics, Information Communication and Society, and New Media and Society. The United States leads all other countries regarding citations, and Spain has the highest number of research contributing to the sector. The purpose of these results is to provide insight into the development of academic interest and assist research in understanding the topic evolution by identifying specific areas as a focus. This facilitates the discovery of recommended publication avenues, aspects warranting further research, and opportunities for collaboration on pertinent resources.