Abstract
There has been an increased usage and popularity of digital platforms during the COVID-19 crisis. This has resulted in many new types of digital platforms emerging that are tied to specific localities and based on emergent needs. This article presents the results of a study on the ClickforVic digital platform that was started during the first 2020 lockdown in Melbourne, Australia as a way for country farmers to connect with urban consumers. The study is premised on transformational entrepreneurship theory that enables a focus on the societal changes that have resulted from the COVID-19 pandemic. A semi-structured in-depth interview approach was utilised to understand how farm entrepreneurs perceived the digital platform and how this contributed to transformational entrepreneurship outcomes. The study is amongst the first to incorporate a digital platform, farm entrepreneurship, transformational entrepreneurship and COVID-19 perspective. The findings suggest that farm entrepreneurs are driven by financial, social and community goals during a crisis that influences their usage of digital platforms. As a consequence, the findings contribute to managerial practice and policy debate by highlighting the way digital platforms can be used in times of crisis to produce transformational entrepreneurship outcomes.