Abstract
How to identify influential spreaders in complex networks is a topic of general interest in the field of network science. Therefore, it wins an increasing attention and many influential spreaders identification methods have been proposed so far. A significant number of experiments indicate that depending on a single characteristic of nodes to reliably identify influential spreaders is inadequate. As a result, a series of methods integrating multi-characteristics of nodes have been proposed. In this paper, we propose a gravity model that effectively integrates multi-characteristics of nodes. The number of neighbors, the influence of neighbors, the location of nodes, and the path information between nodes are all taken into consideration in our model. Compared with well-known state-of-the-art methods, empirical analyses of the Susceptible-Infected-Recovered (SIR) spreading dynamics on ten real networks suggest that our model generally performs best. Furthermore, the empirical results suggest that even if our model only considers the second-order neighborhood of nodes, it still performs very competitively.