Abstract
The Vietnamese government encourages organic farming (OF) as a move toward safer and more eco-friendly agricultural practices. To achieve the goal of popularizing OF, besides encouraging the participation of newcomers, the government should also focus on farmers already involved because their production decisions are the most effective means for communication. By blending quantitative and qualitative approaches, this study investigated smallholder farmer intentions to scale up organic rice farming (ORF). Data were obtained through direct interviews with 325 farmers in the Phu Vang, Phong Dien and Huong Thuy Districts of Thua Thien Hue Province, Central Vietnam. The results revealed the ineffectiveness in demographic characteristics, including gender, age, education, number of laborers, OF experience, percentage of organic rice area, non-farm jobs and involvement in community-based organizations to predict farmer intentions to expand ORF. The findings highlighted the more significant influence of factors related to economic outcomes, farmer awareness of OF, and their confidence in the market outlook. We recommend policies and interventions associated with promoting the advantages of organic agriculture, intensifying technical training, linking production with the market following the value chain model, equipping the market with information, diversifying support and timely undertaking of issued policies.