Abstract
Since its outbreak, health authorities have launched vigorous COVID-19 health promotion campaigns. This study assesses ride-hailing operators' COVID-19 knowledge, attitudes, and practices in Ghana, with the aim of engendering precautionary behaviour among the populace. A complementary mixed methods approach was adopted. This involved a cross-sectional survey of 1014 participants who were also allowed to share their COVID-19-related lived experiences qualitatively after successfully completing the survey. The aggregate correct knowledge score was 84%. Most respondents were frightful of the virus (96%), but the majority had faith in the COVID-19 protocols (87%). Thus, most participants reported high use of face masks (95%) and practise personal hygiene (92%). However, social media misinformation and the subsequent complacency have dissuaded some participants from complying with the safety protocols. The qualitative data also show evidence of high susceptibility to COVID-19. The perceived benefits of safe behaviour, including masking up, were equally high among drivers surveyed, albeit barriers to preventative behaviours remain rife. Therefore, this study emphasises the importance of sustaining and improving public awareness by highlighting the susceptibility of all demographic groups to the virus and the need to counteract misinformation on social media.