Abstract
In recent years, live streaming commerce (LSC) has become a popular research topic. However, current studies on LSC are relatively insufficient, and analyses have generally focused on its specific aspects, lacking a comprehensive and systematic perspective. Hence, this study utilises CiteSpace to undertake a visual bibliometric analysis aimed at delineating the knowledge framework and evolution of LSC and indicates future research directions to provide a comprehensive picture of the development of this dynamic field over the past six years. The results show that LSC is a thriving subject with several growing annual publications. Additionally, a strong collaboration exists between institutions and authors. Further, 'influence', 'consumer behaviour' and 'consumer purchase intention' are more popular in this domain and have assumed a leading position in recent research. Moreover, novel research trajectories have emerged, indicating interdisciplinary integration within the field. This study is innovative as it combines live streaming with commerce, analyses six years of literature, and builds an accurate and comprehensive knowledge framework within this domain. By identifying current gaps, this study contributes to the literature by addressing prior study limitations, enriching the knowledge base, providing crucial research directions for future exploration, and inspiring scholars to efficiently find research topics.