Abstract
In June 2025, a two-year-old female brown bear (Ursus arctos) appeared in the streets of Vilnius, the capital city of Lithuania. This sparked significant public, institutional, and media responses. This paper analyzes the event through ecological, social, and symbolic lenses to explore how large carnivores are perceived and managed at the wildland-urban interface. Through an examination of media reports, policy responses, and theoretical perspectives from environmental sociology and narrative studies, we explore how the bear's presence became a public safety concern and a culturally significant symbol. Public discourse revealed tensions between institutional authority and local ethical values, as evidenced by hunters' refusal to carry out a kill permit. This case also illustrates the growing use of technology, such as drones, in urban wildlife management. The bear's peaceful departure reinforced the effectiveness of nonlethal conflict resolution. This case underscores the importance of integrating ecological realities with social perceptions, media framing, and symbolic interpretations in large carnivore conservation. It emphasizes the need for interdisciplinary approaches that address the emotional and cultural aspects of human-wildlife interactions in rapidly urbanizing areas.