Abstract
Vultures constitute globally the most rapidly declining group of birds. Across their wide distribution range, they share common ecological functions and unfavourable conservation status while being associated with varying habitats, lifestyles, cultural standing, and threats. We reveal conceptualisations about the emblematic yet critically endangered Egyptian vulture along its migratory flyway from the Balkans through the Middle East to Africa. Information was gathered through interviews, focus group discussions, and market surveys, with 420 people in 11 participating countries contributing overall. Our results showed that all vultures are recognised primarily for the environmental cleaning services, but the level of awareness differs between countries. Τhe Egyptian vulture has some perceptual advantages based on its white color, migratory nature, and endangered conservation status. This underlines its suitability as a charismatic flagship species that can potentially benefit other vulture species and thus enforce broader vulture conservation initiatives. SUPPLEMENTARY INFORMATION: The online version contains supplementary material available at 10.1007/s10745-022-00340-6.