Abstract
Based on the practice of a circular economy, China officially put forward the goal of building a "Zero Waste City" in 2018 and has formulated a series of measures to promote energy savings and emissions reduction in various sectors among which industry has received key attention due to its long-term high energy consumption and high pollution. The growth of an urban economy cannot be supported by industry, but the high energy consumption and high pollution of industry have become the keys to urban environmental management, and the need for ecological transformation of industry is very urgent. Based on the construction background of zero waste cities in China, this study analyzes the transformation factors of industrial producers' willingness to make ecological transformation. The factors that influence industrial producers to make ecological transformation are perception of participation, perception of cost, perception of identity, and perception of government intervention. These factors have a positive moderating effect on the adoption of transformation strategies by industrial producers among which the perception of government involvement also plays a mediating role and has an important influence on the promotion of active ecological transformation by industrial producers.