Abstract
Based on theoretical analysis, this study empirically analyzes the mediating mechanism of how land rentals work on large-scale farmers to enhance soil conservation with survey data of 425 large-scale farmers in Shandong and Anhui Provinces, the main grain-producing regions of China, and further examines the moderating effect of agricultural extension services. The results show that: (1) The higher the land rentals, the greater the probability that large-scale farmers enhance soil conservation. (2) The mediating effect demonstrates that in a highly market-oriented rural land transfer market in China, the land lease term of large-scale farmers is longer with the increase of land rentals, thus motivating large-scale farmers to engage in soil conservation. (3) As shown by the moderating effect, agricultural extension services can further positively moderate the contribution of land lease term to large-scale farmers enhancing soil conservation. In order to encourage large-scale farmers to enhance soil conservation, on the one hand it is necessary to standardize the land transfer market and proactively guide large-scale farmers to extend the land lease term. On the other hand, it is indispensable to strengthen agricultural extension services and further broaden the access to soil conservation technologies for large-scale farmers.