Abstract
Honeybee pollination plays a significant role in sustaining the balance and biodiversity of sustainable rural development, agricultural production, and environments. However, little research has been carried out on the agricultural and economic benefits of pollination, especially for small farmers. This study investigated the adoption of honeybee pollination and its impact on farmers' economic value using primary data from 186 kiwifruit farmers in three major producing districts, such as Pujiang, Cangxi, and Dujiangyan, in the Sichuan province of China. This study was conducted in two different steps: first, we used a bivariate probit model to estimate factors influencing honeybee pollination and artificial pollination adoption; second, we further used the Dynamic Research Assessment Management (DREAM) approach to analyze the influence of the adopted honeybee pollination economic impact. The results showed that: (1) growers with higher social capital, proxied by political affiliation, are more aware of quality-oriented products, and older growers tend to choose less labor-intensive pollination technology; (2) with the increase in labor costs, more kiwifruit growers would choose honeybee pollination, and more educated growers, measured by the number of training certificates, are more likely to adopt honeybee pollination; (3) the lack of awareness and access to commercial pollinating swarms hinders the adoption of honeybee pollination; (4) in addition to the economic benefit to producers, honey pollination also brings an even larger consumer surplus. This study suggests some policy recommendations for promoting bee pollination in China: raising farmers' awareness and understanding of bee pollination through training, promoting supply and demand in the pollination market, and optimizing the external environment through product standardization and certification.