Abstract
While the idea of a flat earth may seem absurd in the twenty-first century, there is today a large and growing number of people who believe it. Who are these people and what animates their belief? In answering these questions, this article aims to articulate a cultural psychological approach to conspiracy theories. This is advanced through an in-depth narrative analysis of three individuals' life stories concerning before, during, and after the transition to the new belief. Thus, rather than starting from the typical look at what socio-demographic factors predict conspiracy beliefs, we start from a nuanced look at flat earth believers' own life worlds. We show how different individual motives (epistemological, social and existential) and knowledge systems (scientific, religious, societal) come together in individuals' adoption and reconstruction of conspiracy theories so that they resonate with believers' personal lives. Most importantly, flat earth theory offers people a comprehensive vision that places human beings at the center of the universe and provides arguments for how life is meaningful. However, we show that this is reached through different pathways in accordance with people's unique life histories and challenges.