Abstract
This paper is devoted to an experimental investigation of cognitive contextuality inspired by quantum contextuality research. This contextuality is related to, but not identical to context-sensitivity which is well-studied in cognitive psychology and decision making. This paper is a part of quantum-like modeling, i.e., exploring the methodology of quantum theory outside of physics. We examined the bistable perception of cup-like objects, which strongly depends on experimental contexts. Our experimental data confirmed the existence of cognitive hysteresis, the important role of memory, and the non-commutative structure of cognitive observables. In physics, quantum contextuality is assessed using Bell-CHSH inequalities, and their violation is incorrectly believed to imply the nonlocality of Nature. The violation of Bell-type inequalities in cognitive and social science strongly indicates that the metaphysical implications of these inequalities are quite limited. In our experiments, modified Leggett-Garg inequalities were also significantly violated, but this only means that experimental data from experiments performed in different contexts cannot be modeled by a unique set of noncontextual, jointly distributed random variables. In our experiments, we know the empirical probability distributions measured in different contexts; thus, we can obtain much more detailed and reliable information about contextuality in human cognition by performing nonparametric compatibility tests.