Abstract
COVID-19 is a highly contagious disease that killed hundreds of thousands of people and crippled the tourism industry. Despite potential death, many people resumed life as if there was no pandemic. The obscure nature of diseases and overly optimistic beliefs about personal health fostered a unique COVID-19 cavalier phenomenon. These people professed, "It's just like the flu." Many engaged in passive (e.g., ignoring mask policies) and active (e.g., COVID parties) behaviors that risked exposure, believing it will generate safe immunity. The COVID-19 cavalier believe they are invulnerable to major adverse complications and communal exposure results in immunity. Identifying and understanding caviler individuals will help control the spread of diseases and reopen society for tourism. The design and validation of the 9-item COVID-19 cavalier scale (CCS) provided a tool for researchers to study these individuals. The economical measure demonstrated discriminant validity with practical public health traveling implications.