Abstract
INTRODUCTION: Breastfeeding is an act that goes beyond nourishing the child. The implementation of educational technologies can favor the promotion of breastfeeding. OBJECTIVE: To evaluate the use of a flipchart about breastfeeding as an educational intervention strategy in the immediate postpartum period among mothers in a public maternity hospital according to their sociodemographic and obstetric profile. MATERIALS AND METHODS: Quasi-experimental study of a pre- and post-test model with a single group, carried out between November 2019 and March 2020. Data collected through the Breastfeeding Self-Efficacy Scale - short form. The number of women with high self efficacy before and after the intervention was evaluated. As they did not show normality and/ or homogeneity of variance, non-parametric Kruskal-Wallis tests with post-hoc Nemenyi tests were performed. RESULTS: The results showed that there was an increase in self-efficacy after the intervention, especially in puerperal women under 18 years of age, with Elementary Education, housewives, with less than six consultations, those oriented about breastfeeding during prenatal care and those who had not previously breastfed. DISCUSSION: The sociodemographic profile of mothers may influence self-efficacy in breastfeeding. CONCLUSION: educational technology was effective in increasing maternal self-efficacy in breastfeeding in the immediate puerperium.