Abstract
This study explores the role of spiritual motivation in shaping the personal values of modern college students in China. Spiritual motivation, an intrinsic psychological drive rooted in ideological, ethical, and cultural beliefs, significantly influences value formation and behavioral choices. Unlike spiritual intelligence, which focuses on cognitive abilities related to existential understanding, spiritual motivation serves as a guiding force in moral and ethical decision-making. This research examines the current state of personal values among college students and investigates how spiritual motivation impacts their development. Through both theoretical analysis and practical investigation, the study identifies key strategies for fostering positive value formation influenced by spiritual motivation. The findings reveal that spiritual motivation plays a pivotal role in students' intellectual and personal growth, emphasizing the need for support from society, family, and educational systems. By nurturing strong spiritual motivation, educators and policymakers can enhance students' moral and personal development, equipping them to contribute meaningfully to China's future. The study highlights the importance of integrating spiritual motivation into educational frameworks to foster well-rounded individuals capable of navigating modern societal challenges with resilience and purpose.