Abstract
Virtual networking has become a key means of networking since the onset of the Corona pandemic. With this incisive event, numerous alternatives to traditional networking events such as trade fair shows, dinners, etc. have emerged. However, many barriers also arose in this process, such as the lack of humanity or the two-dimensional appearance in the digital space. One approach to overcome these barriers is the combination of augmented reality (AR) and holography. To assess the technical feasibility of this approach, we spoke with AR experts and customers and discussed the factors for and against using AR and holography for networking. Our results show that the experts and customers see high potential in the combination. However, there is currently still a lack of technological solutions to enable this to be used on a broad scale. In summary, the experts and customers agree that, based on the current technical developments in the field of AR and holography, there will be solutions for this soon and that the combination of AR and holography can then represent a good alternative to networking. From this, we conclude that location-independent networking with AR and holography creates a world of well-being for users and represents a clear added value.