Abstract
Chinese traditional culture is the treasure of our cultural field. In the new era, it is of great significance to give traditional culture a new life and vitality. The term "big data" is hotly debated all over the world, while the development of big data is gradually occupying all aspects of the society that people are compatible with society. It is an imperative initiative to build a cultural data system by making use of big data technology, and cultural big data can make Chinese traditional culture release more vitality. This paper analyzes the new characteristics of traditional culture development from big data in helping traditional culture inheritance and innovation and proposes new ideas and creates more possibilities for the development of traditional culture. Combining with big data technology, this paper proposes an improvement to the data sparsity problem and cold-start problem of collaborative filtering recommendation algorithm and also improves the recommendation algorithm based on association rules. The association rule technique is used to compensate for the cold-start and data sparsity problems of new users often encountered by collaborative filtering techniques; the aim is to obtain recommendation results with high user satisfaction. Experiments on traditional cultural resource datasets show that the method in this paper effectively solves the data sparsity and cold-start problems that exist in traditional collaborative filtering techniques, and the recommendation accuracy surpasses that of other methods.