Abstract
In this era of gradual scarcity of resources, sustainable development has become an important issue for society. In this environment, the cultural, economic, and social environment has a decisive influence on sustainable development. This paper mainly starts with service design and humanistic aesthetics and introduces the sustainable design development theory into the design so that the design can better respond to the sustainable development strategy. We established the integration method of marketing and design, through the combination of humanistic art design and the cognitive psychological effect and the cognitive psychological effect of customers, advocating appropriate design and humanism in the information age, which not only improves the sustainable society but also enriches the service design system theory.