Abstract
Iowa Learning Farms, based at Iowa State University since 2004, is a nationally recognized conservation outreach program that has successfully engaged with farmers and landowners to deliver information and provide tools and guidance encouraging the implementation of agricultural practices that enhance water quality, improve soil health and productivity, and contribute to building a Culture of Conservation in Iowa and beyond. Iowa Learning Farms programs all focus directly on reaching and engaging with farmers. The program's success comes from the processes employed to create, test, and deliver programs that serve demographic groups including traditional row crop, new or next-generation, female, nontraditional crop, and livestock farmers, as well as tenants, landowners, and conservation professionals. Our programs include field days, webinars, Conservation Station trailers, rapid needs assessment and response workshops, Leadership Circle listening sessions, a youth education program, infographic-style factsheets, and a Whole Farm Conservation Best Practices Manual, as well as a newsletter, blog, and social media presence. Our programs foster a collaborative relationship with farmer partners, agencies, the university, researchers, and the public. The development, feedback, and iterative process of creating and refining programmatic elements will be highlighted.