Abstract
OBJECTIVE: Parents often report guilt about what they feed their child, but no studies have examined how this guilt might affect their child-feeding or own eating behavior. Some studies suggest that guilt motivates healthy behaviors, yet others show that guilt impairs the self-control needed to abstain from unhealthy behaviors. METHOD: One hundred ninety parents reported how guilty they felt about their current child-feeding habits. Parents then chose food for their child in a virtual reality buffet and reported their intentions to improve child-feeding and own eating behavior in the future. Finally, parents were offered candy while they completed an unrelated survey. RESULTS: Parents with greater guilt reported stronger intentions to improve both feeding (b = .27, p = .010) and eating (b = .21, p = .019) in the future. However, among parents with higher (but not lower) BMI, those who reported greater guilt served more unhealthy foods for their child in the buffet (b = .32, p = .010) and were more likely to eat candy at the end of the study (b = .92, p = .004). Further analyses revealed that guilt only predicted greater feeding intentions when parents had served relatively more unhealthy foods in the buffet (b = .43, p < .001). CONCLUSIONS: Findings echo the mixed conceptualization of guilt shown in previous literature on health behavior. More research is necessary to understand the long-term influence of guilt on eating and feeding behavior and the circumstances under which guilt is associated with detrimental versus healthy behavior. (PsycINFO Database Record (c) 2020 APA, all rights reserved).