Abstract
Although the "Internet+" technologies (big data and cloud computing) have been implemented in many industries, each industry involved in rural tourism economic information services has its own database, and there are still vast economic information resources that have not been exploited. Z travel agency through rural tourism enterprise third-party information services and mobile context-awareness-based Z travel has achieved good economic and social benefits by deep value mining and innovative application of the existing data of the enterprise through the third-party information service of rural tourism enterprises and mobile context-aware travel recommendation service. It clearly demonstrates that, in order to maximise the benefits of economic data, rural tourist businesses should focus not only on the application of new technologies and methodologies but also on the core of demand and data-driven and thoroughly investigate the potential value of current data. This paper mainly analyzes the problems related to how rural tourism can be upgraded under the smart tourism platform, with the aim of improving the development of China's rural tourism industry with the help of an integrated smart tourism platform, and proposes a hybrid cloud-based integrated system of smart scenic rural tourism information services, which can meet the actual use needs of rural tourism, with good shared service effect and platform application performance, and promote the development of rural tourism and resource utilization rate.