Abstract
BACKGROUND: For the last two decades, there has been a surge of major motion pictures dealing with the topic of dementia. This trend reflects and at the same time informs and shapes an increasing public awareness of dementia as an individual ethical and sociopolitical issue. MAIN BODY: This contribution examines from an ethical perspective how contemporary motion pictures deal with the topic of dementia and thus contribute to forming our moral awareness of the phenomenon as such and our ways of dealing with those affected. It focuses on an analysis of the conceptual premises and aesthetic imagery relevant in the cinematographic representation of dementia. As the analysis will show, viewing a film as a film about dementia may presume a medicalizing perspective. Furthermore, cinematographic images and metaphors are powerful devices for articulating thoughts and feelings about the elusive and ultimately ineffable experience of dementia. At the same time, however, they can also have problematic implications. CONCLUSIONS: Given the lack of knowledge and widespread fear, stigmatization and exclusion, health policy can and should use cinematographic approaches in order to enhance public understanding of dementia and empathy with those affected. At the same time, however, public health agencies and educational institutions making use of the persuasive power of film need to pay closer attention to the images and messages constructed, their aesthetic functioning and their ethical implications and social consequences.