Abstract
A well-known cartoon among psychologists and behavior analysts depicts two rats in a Skinner box, leaning over a response lever as one says to the other, "Boy, do we have this guy conditioned, every time I press the bar down he drops a pellet in." Anyone who has ever conducted an experiment, worked with a client, or taught someone can relate to the cartoon's message of reciprocal control between subject and experimenter, client and therapist, and teacher and student. This is the tale of that cartoon and its impact. It begins mid-20(th)-century at Columbia University, then a hotbed of behavioral psychology, which bears an intimate connection to the cartoon's appearance. The tale expands from Columbia to follow the lives of its creators from their undergraduate days there to their deaths decades later. The infusion of the cartoon into American psychology begins with B. F. Skinner, but, over the years, it also has appeared in introductory psychology textbooks and in iterative form in mass media outlets such as the World Wide Web and magazines like The New Yorker. The heart of the tale, however, was stated in the second sentence of this abstract. The tale ends with a review of how reciprocal relations like those depicted by the cartoon's creators have influenced research and practice in behavioral psychology.