Abstract
Modern web mapping techniques have enhanced the storytelling capability of cartography. In this paper, we present our recent development of a web mapping facility that can be used to extract interesting stories and unique insights from a diverse range of socio-economic and demographic variables and indicators, derived from a variety of datasets. We then use three curated narratives to show that online maps are effective ways of interactive storytelling and visualisation, which allow users to tailor their own story maps. We discuss the reasons for the revival of the recent attention to narrative mapping and conclude that our interactive web mapping facility powered by data assets can be employed as an accessible and powerful toolkit, to identify geographic patterns of various social and economic phenomena by social scientists, journalists, policymakers, and the public.