Abstract
The proposed research aims to investigate the problem of age-friendly robot designing from the perspective of the potential end-users. The initial objectives addressed three main issues: how the elderly envision robots and their knowledge on technological development; age-friendly robot design; the elderly's involvement in the robot design process. The empirical material analyzed are the results of in-depth interviews with people aged 70+. A sociological approach is proposed, based mainly on criticism of writing and the analytical and synthetic method. The theoretical framework is the perspective of an ageing society and technogerontology. The sociological approach enables better understanding of the sensitive problems of age-friendly robot designing from the individual point of view. It is concluded with a conceptual discussion on designing robots for the elderly. In particular, it is revealed how these issues could help in shaping social consensus about age-friendly technologies.