Abstract
Mediterranean societies are often labeled as "honor cultures," in contrast with presumed "dignity" and "face" cultures of Anglo-Western and East Asian societies. We measured these cultural logics in two large-scale surveys (Studies 1 & 3: N = 2,942 students from 11 societies; Study 2: N = 5,471 adults from 14 societies). Middle Eastern and North African groups perceived honor values as the most normative in their societies, followed by Southeast European, and then Latin-European groups (who were comparable to Anglo-Western and East-Asian groups). East-Asian and Anglo-Western groups, respectively, perceived face and dignity values as most normative. Culture-level variation in perceived normative honor values, but not personal values, accounted for previously reported differences between Mediterranean and non-Mediterranean samples in several (but not all) measures of social cognitive tendencies. We conclude that a cultural logic of honor plays a role in Mediterranean societies, but labeling these societies as "honor cultures" is oversimplistic.