Abstract
Background: Obesity is sweeping across the developed world. Yet, the public remains largely confused when it comes to the nature of dietary habits which would serve to counteract this trend. Aim: I highlight the responsibility that the scientific community bears when it comes to the confusion, and explain the kind of actions that are needed if the public trust in science is to be maintained. Methods: Starting from an example of a recently published and prominently featured article in a leading journal, I analyse various common methodological aspects of dietetics research and the consequent claims, contextualizing this within the broader environment which includes the scientific publishing process and the mainstream media. Results: Methodological inadequacies, erroneous claims, and misleading interpretations of findings are often found in dietetics research, highlighting the deficiencies of the system which fails to uphold the fundamental principles of scientific inquiry. Conclusion: It is imperative that individual scientists speak out and challenge poor science, unsatisfactory publishing processes, and bombastic and misleading communication of research.