Abstract
The Big Five Model has been widely applied across various areas for detecting problematic or even antisocial behaviors. This research explores its potential to identify behavior patterns and usage profiles in digital environments, such as social media use, digital gaming, and related activities. This study first conducted a literature review on mobile phone use, video game addiction, and social media overuse through the lens of the Big Five Model. Then, empirical data from 492 participants were analyzed to assess how each personality trait is associated with exposure to excessive internet use. The results shown that individuals with high openness and extraversion are more likely to engage intensively with social media and online entertainment, whereas those with higher levels of neuroticism, agreeableness, or conscientiousness display lower exposure. These findings align with previous research linking personality traits to neuroanatomical patterns that shape behavioral tendencies. This study suggests that specific personality traits, as defined by the Big Five Model, influence the use of digital media and advertising channels, potentially fostering addictive behaviors in users with higher openness and extraversion.