Abstract
Proponents of Sexual Script Theory posit that men and women differ in their sexual behaviors/motivations, often due to culturally ingrained expectations. When these expectations are violated, individuals may face stigma, particularly in nontraditional contexts like mixed-sex threesomes (MSTs). This study examined gender differences in heterosexual adults' anticipated stigma and willingness to accept various sexual offers, including dyadic and MST offers involving same- and other-sex partners, through the lens of the backlash effect (i.e., the anticipation of stigma for participating in sexual behaviors that contradict societal expectations). A total of 540 heterosexual U.S. adults read vignettes depicting hypothetical sexual invitations and completed measures assessing anticipated stigma and willingness to engage. Results revealed that men anticipated less stigma and were more willing to accept sexual offers than women. Participants also anticipated less stigma and reported greater willingness to accept other-sex dyadic offers as compared to same-sex or MST offers. However, men reported the highest anticipated stigma and lowest willingness for same-sex dyadic offers, suggesting a novel backlash effect against men engaging in gender non-conforming behaviors. These findings offer support for the persistence of the sexual double standard and provide evidence for gendered backlash effects, including those impacting heterosexual men.