Abstract
The aim of this study, based on health care and social learning theories, is to understand the degree of implementation and reach of the "Brief Anti-Alcohol Counseling in Pediatric Age" protocol, a preventive intervention addressing alcohol consumption among minors within the Health Service of the Principality of Asturias, Spain. Using a qualitative methodology, based on thirteen semi-structured interviews conducted in June 2022, the study analyzes the development of the protocol, the perceptions of pediatric service professionals regarding its implementation, and their cultural representations of alcohol consumption within the Asturian and Spanish context. The results reveal limited reach due to the heterogeneity in its application and the difficulty in measuring its impact compared to other areas of pediatric health. Furthermore, the importance of the educational and caregiving dimensions of the pediatric and nursing areas is emphasized, as well as the need for a comprehensive approach that involves families and other institutions to improve alcohol consumption prevention from an early age.