Abstract
The enhancement of learning effectiveness among university and graduate students is a continual and perplexing question for educational institutions. With the advancement of technology, educators are exploring and implementing diverse learning methods. In this current climate, gamification has emerged as an innovative and popular approach to education. Therefore, it is crucial to thoroughly examine the impact gamification has on the learning effectiveness of university and graduate students. The data also includes demographics of the participants. The questionnaire-based data was collected from previous studies with university and graduate students in Vietnam. The study used Excel and SmartPls 4.0 software to analyze data.. This research can serve as a resource for educational managers, lecturers, and universities to comprehend the effect of gamification on learning effectiveness. It can also aid researchers in the field to explore further the impact of gamification elements and their mediating roles, ultimately enhancing the learning effectiveness of university and graduate students.