Abstract
This data article offers three inter-connected, historical datasets regarding consumer ethnocentrism in Austria. (1) The first dataset (cet-dev) was used for scale development. It replicates and extends the US-CETSCALE, developed by Shimp and Sharma [1]. It was drawn on a quota-sampling technique (n = 1105), representative of the Austrian population in 1993 and examines perceptions regarding foreign-made products. (2) The second dataset (cet-val) was used for scale validation, again drawn from a representative sample of the Austrian population in 1993-1994 (n = 1069), and (3) the third dataset (cet-xtrmgrp) drew on a snowball sample of members of the Austrian army (n = 105) and members of export-oriented firms (n = 72), thus providing an 'extreme group' validation opportunity for the Austrian CETSCALE. The data can be reused for factor analytic multivariate procedures, to test antecedents and consequences of consumer ethnocentrism in the Austrian context and provide historic value, if pooled and reused with contemporary data.