Abstract
The dataset describes the survey data on current adoption practices, readiness and willingness amongst woman fish vendors (WFVs) towards the adoption of m-commerce in Coastal Karnataka region, India. The coastal Karnataka belt houses three districts viz. Udupi, Uttara Kannada and Dakshina Kannada. Primary data is retrieved from 383 WFVs who serve 26 markets in the districts mentioned above. The dataset comprises of demographic details of the respondents like age, education, per-day sales etc. and specific responses to the items measuring their current adoption practices, as well as readiness and willingness to use m-commerce in their day to day business activities. Availability of this data will help researchers, policy makers and social entrepreneurs to determine optimal strategies towards efficient adoption of m-commerce models amongst small vendors in similar emerging markets thereby increasing their income levels.