Abstract
This article focused on the comparative study of entropy generation for natural convection flow of the newly proportional Caputo hybrid and Atangana baleanu fractional derivative. The governing equation is formed as the set of partial differential equations with the physical boundary conditions. The report of entropy generation is investigated for the first time for proportional-Caputo hybrid model and comparison are sorts out with generalized Atangana baleanu fractional derivative. The Bejan number is also compared for the mention fractional derivatives. Graphs show the impact of various factors on the minimization and maximizing of entropy production. The newly proportional Caputo hybrid operator has a good memory effect rather than Atangana baleanu fractional operator.