Abstract
INTRODUCTION: In Colombia, 65.51% of the care provided was for chronic non-communicable diseases. These generate some degree of disability and dependency, requiring a caregiver. OBJECTIVE: Establish a business plan proposal for the "Caring for caregivers" program, oriented to cost, economic and financial analysis. MATERIALS AND METHODS: Economic evaluation study with a cost analysis of a nursing program in which four steps were followed for data analysis: 1) Describe the cost structure of the program, 2) make projections, 3) determine the commercial value of levels offered by the program, and 4) evaluate the information obtained in the previous steps using financial indicators to determine if the proposal makes the program economically viable. RESULTS: An average annual cost of $ 6.9115 is estimated, forecasting a 5-year average annual cost of $ 8732 at the basic level and $ 7131 at the program monitoring level. The resources for the implementation of the program are $ 6.101, presenting an equity increase of $ 12.177 between 2019 and 2023. Finally, the internal rate of return - IRR is 326.19%, this means that for every $ 1 invested in the program, they will return $ 326 concluding that the program from this financial point of view is profitable. DISCUSSION: Only the "Caring for Caregivers" program was analyzed, because there are no programs with similar characteristics in Colombia. CONCLUSION: "Caring for caregivers®" is a program with growth potential in Colombia, due to the social benefit it offers, and the scarce competition it presents. The financial assessment showed that it is cost-effective.