Abstract
Background: Universities' responses to sexual violence have faced scrutiny for their lack of proactiveness and their failure to address campus socio-cultural norms that contribute to rape myth acceptance. The labels victim and survivor play a crucial role in shaping attitudes toward sexual violence, but there is limited research on how university students perceive these labels.Objective: This paper explores sexual violence labels and their role in perpetuating rape culture. Undergraduate university students' beliefs on using the label survivor instead of victim to describe someone who has experienced sexual violence were examined to consider how these labels create societal discourse on sexual violence.Method: The study draws on qualitative data collected from undergraduate students in Canada and the United States through open-response questions in an interactive textbook. Data were analysed and interpreted using a multi-method approach that combined principles of Critical Discourse Analysis and Feminist Poststructuralism. Direct quotes and word clouds from participants' responses are used as evidence and to visually display discourse.Results: Findings revealed that participants recognised the negative societal discourses associated with the label victim and supported using survivor to challenge perceptions of sexual violence. Despite this, participants expressed hesitancy to adopt the label survivor because of the potential negative implications, such as the label promoting the allocation of individual blame, increasing barriers to justice, and reducing the perceived severity of sexual violence.Conclusions: This study underscores the complexities of sexual violence labels, the influence of language in shaping societal perceptions, and the need for a more comprehensive and equitable approach to responding to sexual violence.