Abstract
Social networks are gaining widespread popularity, with Instagram currently being the most intensively used network. On these platforms, users are continuously exposed to self-relevant information that fosters social comparisons. A distinction is made between ability-based and opinion-based comparison dimensions. To experimentally investigate the influence of these comparison dimensions on users' subjective well-being, an online exposure experiment (N = 409) was conducted. In a preliminary study (N = 107), valid exposure stimulus material was selected in advance. The results of the main study indicated that the exposure to ability-related social comparisons in the context of social media elicited lower well-being than exposure to opinion-related social comparisons. The theoretical and practical implications of this study consist of including the findings in clinical settings, e.g., affective disorder therapy, and the identification and reduction of ability-related content on social networking sites (SNSs). Future work should include assimilation and contrast effects which might interact with social comparison orientation and well-being.