Abstract
The pioneer conversion model of Lofland and Stark suggests that people adopt a religion because experiences in their biography motivate them to seek answers regarding the purpose of life, and because they encounter followers of a religion that happens to provide them with convincing answers. We draw on the Lofland-Stark model while considering Lofland's and Skonovd's concept of conversion motifs to gain a deeper insight into the convert's story of adopting a new faith. Furthermore, we integrate Paloutzian's concept of spiritual transformation into our theoretical framework to cover both conversion and reconversion (reversion). Against this conceptual background and applying a combination of narrative-autobiographical interviews with qualitative network analysis, we interviewed 24 converts and reconverts in Switzerland. Based on the findings, we propose a typology along the dimensions of "seeking answers" and "social contacts".