Abstract
Extending the group affirmation literature to the domain of prejudice, this study investigated whether group affirmation buffers the self-esteem of women exposed to blatant sexism. In accordance with Self-Affirmation Theory (Steele, 1988) and group affirmation research (Sherman et al., 2007), we hypothesized that when one aspect of the collective self is threatened (gender identity), self-esteem can be maintained via the affirmation of an alternative aspect of the collective self. In a 2×2 between-participants design, female students were randomly assigned to read about discrimination directed toward women or a non-self-relevant disadvantaged group (the Inuit). All then participated in a (fictitious) second study, in which half completed a group affirmation manipulation (wrote about the top three values of a self-defining group) and half completed a control writing exercise. The self-esteem of women who were threatened by sexism, but group affirmed, was protected from the negative effects of perceiving sexism.