Abstract
This study analyzes 194,151 tweets from the 2021 German federal election using sentiment analysis and statistical techniques to examine social media's role in shaping group emotions, voters' emotional expression and derogatory speech toward candidates, and the relationship between sentiment intensity and tweet spread. The findings show that negative emotions dominated social media discussions. Additionally, voter perceptions towards candidates on social media also follow a pattern of negativity, often characterized by derogatory speech. This takes four main forms: intelligence-based attacks, animal metaphors, character insults, and gender-based discrimination, with female candidates disproportionately affected. Moreover, the study finds that negative emotions exhibit significantly greater diffusion and reach compared to positive and neutral sentiments on social media. This study further examines election fairness and political dialog openness through the lens of equity, inclusion, diversity, and access (IDEA). These findings emphasize individual and collective emotional dynamics in the social media environment, highlighting the need for governance strategies that promote equity, inclusivity, and diversity in digital political discussions.