Abstract
What happens to our sporting goods when we are done with them? Even though Sustainable Development Goal 12 focuses on responsible consumption and production, very few in the sports industry (and academy) have asked this question. With environmental degradation now a daily concern around the world, we can no longer produce and consume sporting goods without considering the end-of-use stage for these products. This study focuses on the bike and its role in global waste accumulation through various forms of planned obsolescence. Through interviews with experts in and around the bike industry and waste management, we provide insight into the environmental barriers that are structural and specific to the bike industry. We then advocate for extended producer responsibility and the circular economy as an imperfect but radical alternative future.