Abstract
The current research examined the naïve theories that individuals hold about how affect fades over time. In three studies (with various replications), participants read about positive and negative events and estimated the emotional impact of those events on either themselves or a hypothetical other over different time frames (i.e., 1 week, 1 month, 1 year-Studies 1a-1c) or how long it would take for specific amounts of fade to occur (Studies 2a & 2b). In a final study, participants were directly asked about their beliefs regarding affect fade. Results demonstrated that people have inaccurate expectations about affect fade for positive and negative events. Specifically, participants rate that positive events fade more in the short term, but that negative events fade more in the long term. Results are discussed in terms of how these (incorrect) naïve theories of affect fade relate to metacognitive biases in memory and emotion.