Abstract
Information definitions across many disciplines commonly treat information as a physical world entity. Information measures are used along with other physical variables undistinguished for modeling physical systems. Building on previous work, this research explicitly defines information as a unique category of entity that is created by intelligent agents to represent aspects of the physical world but that is not part of the physical world. This leads to the formation of the dual-space information modeling (DSIM) framework, which clearly distinguishes an information space from the physically based material space. The separation of information and material spaces allows new insight and flexibility into modeling complex systems. In this research, DSIM based agent models are applied to study the impact of information asymmetry to marketing behaviors. This paper demonstrates the effectiveness of the DSIM framework in the modeling process and how emergent behavior from these systems is encapsulated in the dual-space.