The Role of TikTok in Education on Hidradenitis Suppurativa in Skin of Color: Cross-Sectional Analysis

This study analyzed 50 TikTok videos returned by a search for "hidradenitis suppurativa in Black skin," revealing that nearly half were patient-created, few had physician involvement (n=10, 20% dermatologists; n=7, 14% plastic surgeons), and few had commission-based (n=7, 14%) or sponsored content (n=2, 4%); they were predominantly patient testimonials on various treatments, highlighting the need for greater physician engagement to address patient needs, hidradenitis suppurativa product safety, and efficacy.