Reach and impact of you and me, together vape-free: a school-based E-cigarette prevention curriculum for elementary, middle, and high school students

你我携手,共同远离电子烟:面向小学、初中和高中学生的校本电子烟预防课程,其影响和作用不容小觑。

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Abstract

OBJECTIVES: This evaluation assesses the reach and impact of You and Me, Together Vape Free - an e-cigarette prevention curriculum developed by the Stanford REACH Lab with versions for elementary, middle, and high school students. METHODS: Reach was measured via educator trainings, Data Dashboard registrations, and Google Analytics. Embedded in the Dashboard were brief pre- and post-curriculum surveys in which participating students reported their perceptions of e-cigarette harms, awareness of targeted marketing, refusal skills, and intentions. Data were collected between September 2022 and June 2025 in the U.S. Descriptive statistics were applied to examine pre- and post-surveys. RESULTS: From September 2022 to April 2025, 2236 educators have been trained on You and Me, and 272,573 unique visitors accessed the curriculum webpage. The Data Dashboard indicates 230 educators and 5610 students registered for the elementary school version, and 920 educators and 60,822 students registered for the middle/high school versions. There were positive changes for all items related to perceptions of e-cigarette harm and targeted marketing by the tobacco industry. CONCLUSIONS: You and Me, Together Vape-free has been adopted throughout the United States, with positive implications for students' e-cigarette perceptions and awareness of targeted marketing. Further studies are needed to assess impact on long-term e-cigarette use outcomes.

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