Abstract
OBJECTIVES: Understanding the knowledge, attitudes, and practices (KAP) that shape adult eating behaviors is essential for improving nutrition outcomes. This study addresses this need by examining these factors among Moroccan adults-an area often overlooked in research that has primarily focused on nutrient and energy intake. METHODS: A cross-sectional online survey was conducted from October 2024 to January 2025 across all the 12 Moroccan regions. A 38-item KAP questionnaire (validated via back-translation, Cronbach's alpha >0.7) was completed by one thousand thirty-five adults. Data were analyzed using descriptive statistics, analysis of variance, and multiple regression. RESULTS: Participants showed good knowledge (mean score: 4.46/7 ± 1.2), positive attitudes (6.32/8 ± 1.23), and moderate practices (25.83/44 ± 4.69). Women, urban residents, and higher-income groups scored significantly higher (p < 0.05). Significant correlations linked knowledge, attitudes, and practices (β = 0.32-0.53, p < 0.01). CONCLUSIONS: Despite adequate knowledge, practices lagged, particularly in rural and lower-income groups. Tailored nutrition education and policies addressing socioeconomic disparities may be warranted.