Abstract
Plantar fasciitis (PF) is a common cause of foot pain. Individual therapies lack substantial evidence to identify a reliable treatment algorithm, but several modalities have been associated with clinical improvement. This case report reviews the experience of the author, an endurance athlete and physician, who applied various interventions over the course of two years. The goal is to exemplify the challenges typical of PF and offer perspective on solutions that were trialed based on published evidence and systematic application of first principles. Counterintuitive and efficacious therapies are highlighted.